Skip to Content

IM with Dan Fox

Internet Marketing with Dan G. Fox

Become Good At Marketing Via Email With This Excellent Advice

Become Good At Marketing Via Email With This Excellent Advice

Closed
by December 3, 2016 Email Marketing

If you want to build a good reputation as an online business, regular contact with your customer base is key. Marketing with email is a smart way to accomplish that. These tips can get you started in your marketing with email.

Do not send marketing emails to those who have not requested them. If you send marketing materials to people who didn’t ask for them, they may mark your marketing messages as spam. This is very bad for business and you may be blocked by certain Internet providers.

TIP! Only use email marketing to target people who have give you permission to contact them. Emailing people who don’t know your nor your products can seem like spam.

Keep your emails as personal as they can be. As with any other kind of marketing, the more personal you are, the more willing a customer is to do business. For instance, if you are aware of the reason a customer signed up to receive your emails in the first place, mention that in your communications with them.

Always have one clear message in each email. Don’t overwhelm your reader with a ton of text! Pick a message and keep your point and focus clear. Audiences are sure to appreciate your willingness to limit the message to just the most relevant material.

Make sure your emails are closely targeted. After you have established a small reader base, try to get them to spread the word to their friends. Include an opt-in in your email. You never know who might forward it to friends that are interested in the same kinds of products. By doing this, your viewer base will grow.

TIP! Use A/B testing to test subject line variations. Choose an email and use two different subject lines to see what works better.

Include special offers and promotions available only to recipients of your emails. This method of e-mail marketing gives readers a good value for participating and motivates them to spread the word. Additionally, having a referral rewards program will help you grow your customer and email base.

Test out variations of what you want to use on your subject line by using A/B testing. Pick one email message, divide up your mailing list in two and send them out with the different subject lines. This gives you the information you need to figure out which subjects work and which don’t.

Remember that the purpose of email marketing is ultimately to sell your products. This means that all of the emails are just steps towards a reader purchasing from you. Announcing special offers, debuting new products, and revealing new information about existing products are just a few of the tactics you can use to build this momentum.

TIP! You should avoid sending too many emails; one a week is enough. Your customers are likely busy people who receive several messages every day.

Prior to contacting customers through email, be sure to obtain their permission to do so. When people receive unwanted emails, they consider them to be spam which they ignore or delete. Recipients never even glance at their contents. You could also violate ISP’s policies by sending out a lot of emails to your customers who do not want to receive them.

A sound marketing strategy is key to business success. An important part of online marketing today is email messaging. By using the tips in this article, your marketing via email business will be as successful as possible.

Change up your formatting once in a while, to imbue a more intimate feel. If your emails are typically HTML, try sending some out in plain text here and there. This simplicity can create a more intimate appeal to your customers.

Comments

comments

Previous
Next